INCA Graphic is a branding, design, and marketing strategy studio based in Monmouth County, NJ. We work with businesses and nonprofit organizations of all kinds across the country, but we have a particular soft spot for the arts and education communities. We want to connect you with your target audience, and keep you connected.

After earning an English undergrad degree and a master’s in cinema studies, I started working at NYU, in the marketing department of the School of Continuing Education (now the School of Professional Studies). Under the tutelage of the late education marketing guru Dorothy Durkin, I progressed from the position of editor to director of publications over the next 16 years. During this time, too, I started doing freelance design production work, essentially apprenticing my art degree with some talented designers.

Along the way, my wife and I had triplets, and my daily commute into the city became less and less attractive. In 1999, I took everything I had learned about marketing and design and created my own studio, INCA Graphic.

And where did that name come from? Born from a brainstorming session on the train one night, INCA is the acronym for “I’m Not Commuting Anymore.”

And that’s my story.